The location with real staying power.

Canyon’s history as a visitor destination is rich, but what gives this city real staying power as a hotel and retail location is what’s happening here today and tomorrow. In Canyon, an expanding university is taking the lead in research, academics, and athletics, while a flourishing business community is coming together and moving ahead, ready to collaborate with strategic support—all in an easy-to-reach location where highway and airport connections make for quick convenient access.

Numbers that show a need: With annual visitor numbers approaching 400,000 at Palo Duro Canyon State Park and over 100,000 combined admissions to the Texas outdoor musical and the Panhandle-Plains Historical Museum, Canyon is an established visitor destination where feasibility studies have shown a need for additional hotel options.

Rising retail and hospitality opportunity: Departments are growing and visitors are flowing into West Texas A&M University, home to leading global research in wind energy and expanding programs in agriculture and veterinary sciences, as well as high-profile academic activities throughout the year, including a robust slate of summer camps and classes. WTAMU’s new Buffalo Stadium will seat up to 12,000, with expansion plans for up to 14,000, even as the city of Canyon continues to rise in popularity as a host for a variety of adult and youth athletic events.

Authentic experiences that travelers crave: Today’s travelers, especially millennial travelers, place a premium on authentic experiences. With compelling visitor attractions and a vibrant Downtown Dining District, Canyon offers meaningful and memorable experiences for all ages and tastes.

Perfect proximity: Just 18 minutes from downtown Amarillo, Canyon is the perfect play-and-stay location immediately accessed by interstate, with international air connections nearby.

A welcoming, collaborative atmosphere: The success of Canyon’s Downtown Dining District and the Shops on Fifth Avenue is the result of the intelligent innovation and strategic collaboration available to new retail and hospitality development—and that includes lucrative, high-value incentives.